Yeezy just jumped over Jumpman. Kanye West working relationship with adidas has grown into a money tree which has both parties ready to move forward into a more lucrative deal. “Recognizing the influence, success and global brand power that began almost two years ago with Yeezy for adidas Originals, the unprecedented new alliance makes history…Details
Future (@1future) immortalizes himself on the cover of Rolling Stone’s July 2016 issue. Atlanta’s trap trailblazer opens up about his marriage to Ciara, their rocky relationship and him wanting the best for her despite their fall outs. Additionally, we learn more about Future’s upbringing and how he met his cousin Rico Wade of Organized Noize.…Details
Desiigner (@lifeofdesiigner) is the man of the hour. Between his debut mixtape “New English” being released, a much talked about BET Awards performance and XXL Freestyle becoming a viral sensation, the 18 year old Brooklyn rapper has a lot going for him. In the clip below, he’s in the studio with G.O.O.D Music’s chief producer…Details
ASAP Ferg and Big Sean suit up in the official video for “World Is Mine”. It’s a different change of space from Ferg’s usual high energy standout tracks. Ferg and Sean Don are in a luxury crib with some beautiful women as they try to cope with success. Watch below.
DJ Khaled unleashes the official video for “I Got The Keys” featuring Jay Z & Future, which debuted following the BET Awards. This is a single from DJ Khaled’s forthcoming “Major Key”. Cameos from Yo Gotti, Swizz Beatz, Rick Ross and more stand in solidarity as Jay Z raps his verses. Watch below.